Three Elements of an Effective Elevator Pitch
To help prepare your elevator pitch (whether to secure investment for your business or to communicate your sales proposition) you need to take a three-step approach and address these key elements of your business:
1. “What is the problem or “pain” in the marketplace that your business addresses?” A good way to address this element is to ask a question. For example: Continue reading
Monthly Archives: November 2009
Paypal for most of us
There are ways to spend money monthly with a Paypal account, but most of you don’t need to. Most of my clients will be just fine using “Website Payments Standard” and NOT the $30/month PRO version.
With Standard you can
- Send Invoices
- Receive payments
- Have a shopping cart
- Etc.
So instead of $30/month PLUS the transaction fee you have a FREE account with ONLY the transaction fee of 1.9% – 2.9% + $0.30 USD (as of November 2009). Check out the different accounts here for yourself: paypal.com–profile-comparison
Crestone Creations is happy to act as your representative and get your PayPal account going, or you can set it up on your own and we’ll just go in once it’s set up to create the code needed for your web site buttons & other professional customizations (like your logo on the checkout page, etc.). (you can change your password once we’re done).
Save yourself $$ - do these steps on your own: Continue reading
iPhone iPod touch Calendars and Mobile Me sync
According to
http://support.apple.com/kb/HT3634
You can’t get your birthday calendar onto the ipod touch or iPhone, but here’s a workaround as per:
iPhone 3.1: Explaining Subscribed Calendars and Mobile Me | MyAppleGuide
I pulled this off successfully. Here is the summary from the page mentioned above:
Blog This
Why Blog? > How Blog? > Get Going!
Why Blog?
There have been numerous well written articles which are trying to pound this thought into your business head – get a blog. So I’m not going to re-babble what has been said in great, glorious detail – go read it: Here is the primer – the 2008 version of an article first written in 2005 http://bit.ly/1JwiST which has now grown into a blog: http://bit.ly/16l7FH
But let me get to the point of / summarize Why – Continue reading
Posted in Blogs
Tagged blogs, Client Questions, Search Engine Optimization, Websites
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Font Management on Snow Leopard
Today has been a most incredible day of learning about fonts, specifically, font management in the context of Snow Leopard.
Once upon a time, I thought it was cool to have fonts – so I gobbled them all up – every one that came my way and kept them on my computer. Not wanting to mix them with system fonts, user fonts, I put these guys in separate font folders. I once even had special software for font management. Then, as OSX developed, a new thing came along – Font Book. Good bye 3rd party software and hello font book. Well, somewhere along the way I changed computers, maybe once or twice. Moved all my fonts from here to there, and now, some 10 years along the road, I have found that my fonts have multiplied! Continue reading
Elevator Pitch
More than simply explaining your product, industry, or “big idea” a business elevator pitch is essentially how you speak about your business to others in a way that engages and excites …
Click here – that’s the title of this blog :P
When creating hypertext or “links,” why show the URL? Why put “click here” ?
After years of doing web sites, I never cease to be astonished at the ways people get confused, hung up, etc. That’s okay. Everyone is different and not everyone wants/needs to be an internet master. I have learned to build for the LCD, the lowest common denominator, in terms of internet/computer experience . I want a web site to be accessible to all 
So why put click here or repeat the URL in hypertext?
There are many reasons for this. Here are few that come to mind right away:
1. Lowest Common Denominator: On the LCD subject in addition to what I say above, bear in mind that not everyone processes information the same way. You and I, with reasonable internet experience, may see underlined blue text as a link and know to click on it. Some people don’t. When I make a choice like that I am not posting for myself, I am posting for the lowest common denominator – to make sure that the largest number of people will have success. I have had some experienced users ask about the use of “click here.” It is a similar consideration. 80-90 % of the users know to “click here” but, depending on the site, there may be a percentage who do not know that. I want to make sure things are easy for users – I don’t want them to struggle. I’d rather be redundant than lose some people. Also, someone could be skimming and the URL grabs them whereas the text does not. Make it easy for them. Continue reading
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