Three Elements of an Effective Elevator Pitch
To help prepare your elevator pitch (whether to secure investment for your business or to communicate your sales proposition) you need to take a three-step approach and address these key elements of your business:
1. “What is the problem or “pain” in the marketplace that your business addresses?” A good way to address this element is to ask a question. For example: Continue reading
Tag Archives: Marketing
managing email addresses – the good ol’ fashioned way
Sometimes I have questions which really take me back to the basics.
Today I had a question from someone who is excellent at what they do, but not terribly literate when it comes to computers. And that’s ok, they don’t have to be, that’s why they have me to help them out 
Anyway, they simply wanted to manage a small (under 25 names) sub-group of their address book for sending once a month emails and not interested in a lot of fuss Continue reading
Posted in Email, Questions, Support
Also tagged Client Questions, Do-it-yourself, email, Support
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In Web world, a successful marketing effort means gaining inside track on searches – The Boston Globe
It’s nice to find articles that reiterate what I’ve been saying for years 
Posted in Articles of Interest
Also tagged Do-it-yourself, Search Engine Optimization, Websites
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Trident Gum Turns Fan Tweets into Full-Page USA Today Ad
This is a very clever corporate use of tweets
Elevator Pitch
More than simply explaining your product, industry, or “big idea” a business elevator pitch is essentially how you speak about your business to others in a way that engages and excites …
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