Crestone Creations Blog » Marketing

managing email addresses – the good ol’ fashioned way

Clyde Lovett — Tue, 26 Oct 2010 23:43:09 +0000

Sometimes I have questions which really take me back to the basics.
Today I had a question from someone who is excellent at what they do, but not terribly literate when it comes to computers. And that’s ok, they don’t have to be, that’s why they have me to help them out Anyway, they simply wanted to manage a small (under 25 names) sub-group of their address book for sending once a month emails and not interested in a lot of fuss and not really keen to learn something new and potentially confusing. OK, well I know how I manage groups of that size – I make up a group in my Apple Address book and drop in whatever names I need – it takes 2 minutes. When I send I send to the group name and all the addresses pop into the “To” line. EZ as pie.

On the other side of the coin, some of my clients send to hundreds / thousands of targets. For that I use php scripted database driven lists through our server. So coming back to this small under 25 management – it was a challenge to get my thinking back to small & ultimately simple. Kind of refreshing actually!

So, the easiest / most basic way I could think of is simply to write the email addresses into a document (like a “Word” or “Publisher” or any text document), save that document, and then copy and paste the addresses into the “To” line of a new email when you want to go to send it.

This is very primiative, but simple and effective method.

Your text document with the email list would look like this:

Jane Doe , Clyde Lovett , Charlie Brown , John Doe

and so on, with each address entry separated by commas.

When you want to send an email and you you need the address just copy the whole kit and caboodle into the “To” line and off you go.

The email program will recognize the stuff in between the < > as the email address and the other name info is for your reference.

I can take people to any level of sophistication they want with this, but this is the most basic, easy method to manage a group

Let me know if you need more / different / more sophisticated or if this answers your question.

Cheers,

Clyde

In Web world, a successful marketing effort means gaining inside track on searches – The Boston Globe

Clyde Lovett — Tue, 26 Jan 2010 20:47:02 +0000

It’s nice to find articles that reiterate what I’ve been saying for years

In Web world, a successful marketing effort means gaining inside track on searches – The Boston Globe.

Trident Gum Turns Fan Tweets into Full-Page USA Today Ad

Clyde Lovett — Sat, 19 Dec 2009 00:45:31 +0000

This is a very clever corporate use of tweets

Trident Gum Turns Fan Tweets into Full-Page USA Today Ad.

Elevator Pitch

Clyde Lovett — Tue, 03 Nov 2009 22:45:26 +0000

More than simply explaining your product, industry, or “big idea” a business elevator pitch is essentially how you speak about your business to others in a way that engages and excites …

Three Elements of an Effective Elevator Pitch

To help prepare your elevator pitch (whether to secure investment for your business or to communicate your sales proposition) you need to take a three-step approach and address these key elements of your business:

1. “What is the problem or “pain” in the marketplace that your business addresses?” A good way to address this element is to ask a question. For example:

Did you know that the average small business wastes approximately $1,250 in energy costs each month simply because electronic assets are left to operate on maximum power 24 hours a day?

2. “How does your business or its product solve this problem?” And, in this case, the (purely hypothetical) answer might be:

With our patented energy usage monitoring system – ElecTrack – business owners can monitor energy consumption across all their electronic assets and remotely deactivate non-business critical equipment and appliances when not in use.

3. If you are developing an elevator pitch to help communicate your sales proposition, you should ask yourself: “What is the main benefit you give?” For example:

ElecTrack can help you save thousands of dollars a year on your business utility bills.’

Why Your Business Needs an Elevator Pitch (and Tips on How to Target it to your Audience) – Small Business Matters – Community Home.