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	<title>Crestone Creations Blog &#187; Websites</title>
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	<link>http://crestonecreations.com/blog</link>
	<description>Something came to mind ...</description>
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		<title>Best Open CMS: WordPress vs Joomla vs Drupal « Keep an Open Eye Eye, Sir</title>
		<link>http://crestonecreations.com/blog/best-open-cms-wordpress-vs-joomla-vs-drupal-%c2%ab-keep-an-open-eye-eye-sir/</link>
		<comments>http://crestonecreations.com/blog/best-open-cms-wordpress-vs-joomla-vs-drupal-%c2%ab-keep-an-open-eye-eye-sir/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 17:20:42 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Do-it-yourself]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[You need this]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=423</guid>
		<description><![CDATA[Best Open CMS: WordPress vs Joomla vs Drupal WordPress wins!  Glad we&#8217;ve picked the winning horse]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.theopensourcery.com/keepopen/2010/best-open-cms-wordpress-vs-joomla-vs-drupal/">Best Open CMS: WordPress vs Joomla vs Drupal</a></p>
<p>WordPress wins!  Glad we&#8217;ve picked the winning horse <img src='http://crestonecreations.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Now powered by WordPress 3!</title>
		<link>http://crestonecreations.com/blog/now-powered-by-wordpress3/</link>
		<comments>http://crestonecreations.com/blog/now-powered-by-wordpress3/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 05:38:30 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=353</guid>
		<description><![CDATA[Wow &#8211; what an easy upgrade of this blog to 3.0 Let the fun begin! http://wordpress.org/development/2010/06/thelonious/]]></description>
			<content:encoded><![CDATA[<p>Wow &#8211; what an easy upgrade of this blog to 3.0</p>
<p>Let the fun begin!</p>
<p><a target="_blank" href="http://wordpress.org/development/2010/06/thelonious/" target="_blank">http://wordpress.org/development/2010/06/thelonious/</a></p>
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		<title>Reliability of Wikipedia</title>
		<link>http://crestonecreations.com/blog/reliability-of-wikipedia/</link>
		<comments>http://crestonecreations.com/blog/reliability-of-wikipedia/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 20:49:37 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Questions]]></category>
		<category><![CDATA[Client Questions]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=306</guid>
		<description><![CDATA[Q: Is Wikipedia a good source on the internet for research A: I think that Wikipedia is a good source on the internet for research. I usually begin with Wikipedia as their layout / content delivery is excellent. Although it is a publicly edited collective, it has been extant for many years now and poor [...]]]></description>
			<content:encoded><![CDATA[<p>Q: Is Wikipedia a good source on the internet for research</p>
<p>A: I think that Wikipedia is a good source on the internet for research.  I usually begin with Wikipedia as their layout / content delivery is excellent.<span id="more-306"></span><br />
Although it is a publicly edited collective, it has been extant for many years now and poor quality posts are more rare as &#8220;bogus&#8221; information has been weeded out over time with a world of editors working on the various subjects.</p>
<p>For very new or highly specific topics I would not trust any one source, but for general research I use and trust Wikipedia. (eg.  I found that on Wikipedia someone had listed the Princess of Japan as the Valedictorian of her high school class.  Since she was my classmate I know it was not her, but rather it was Roo Canfield, I edited the Wikipedia document and brought that up to speed).</p>
<p>So I think that ANY source can have bogus information but that the accuracy of Wikipedia is good enough to count it as a source as reliable as any.<br />
I use and recommend multiple sources, always, and I include Wikipedia as one of those sources.</p>
<p><a target="_blank" href="http://en.wikipedia.org/wiki/Reliability_of_Wikipedia" target="_blank">Here is an article on the subject of Wikipedia Reliability</a></p>
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		<title>In Web world, a successful marketing effort means gaining inside track on searches &#8211; The Boston Globe</title>
		<link>http://crestonecreations.com/blog/in-web-world-a-successful-marketing-effort-means-gaining-inside-track-on-searches-the-boston-globe/</link>
		<comments>http://crestonecreations.com/blog/in-web-world-a-successful-marketing-effort-means-gaining-inside-track-on-searches-the-boston-globe/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 20:47:02 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Do-it-yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=283</guid>
		<description><![CDATA[It&#8217;s nice to find articles that reiterate what I&#8217;ve been saying for years In Web world, a successful marketing effort means gaining inside track on searches &#8211; The Boston Globe.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s nice to find articles that reiterate what I&#8217;ve been saying for years <img src='http://crestonecreations.com/blog/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
<p><a target="_blank" href="http://www.boston.com/business/technology/articles/2010/01/24/in_web_world_a_successful_marketing_effort_means_gaining_inside_track_on_searches/">In Web world, a successful marketing effort means gaining inside track on searches &#8211; The Boston Globe</a>.</p>
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		<title>Crestone Creations rates high on Google Searches</title>
		<link>http://crestonecreations.com/blog/google-crestone-creations/</link>
		<comments>http://crestonecreations.com/blog/google-crestone-creations/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 07:59:17 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[SEO Search Engine Optimization]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=248</guid>
		<description><![CDATA[When searching Google for &#8220;advertisements examples&#8221; Crestone Creations is in the top 6 as of 12/31/09 advertisements examples &#8211; Google Search Then I found that we are #6 when searching for &#8220;Font Management Snow Leopard&#8221;]]></description>
			<content:encoded><![CDATA[<p>When searching Google for &#8220;advertisements examples&#8221; Crestone Creations is in the top 6 as of 12/31/09</p>
<p><a target="_blank" href="http://www.google.com/search?q=advertisements+examples">advertisements examples &#8211; Google Search</a></p>
<p>Then I found that we are #6 when searching for &#8220;<a href= http://www.google.com/search?q=font+management+snow+leopard>Font Management Snow Leopard&#8221;</a></p>
]]></content:encoded>
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		<title>Deleting email from the server</title>
		<link>http://crestonecreations.com/blog/deleting-email-from-server/</link>
		<comments>http://crestonecreations.com/blog/deleting-email-from-server/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 16:01:17 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Questions]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=231</guid>
		<description><![CDATA[We recommend deleting messages off of the server.  Below are instructions for setting your email software to delete messages off of the server after downloading them&#8230; Outlook Express, Outlook 98/2000, Windows Mail. Open Outlook Express , Outlook 98/2000, or Windows Mail. From the Tools menu select Accounts. The Internet Accounts box appears. Select the Mail [...]]]></description>
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<h1><span style="font-weight: normal; font-size: 13px;">We recommend deleting messages off of the server.  Below are instructions for setting your email software to delete messages off of the server after downloading them&#8230;</span></h1>
<p><span id="more-231"></span></p>
<p>Outlook Express, Outlook 98/2000, Windows Mail.</p>
<ol>
<li>Open Outlook Express , Outlook 98/2000, or Windows Mail.</li>
<li>From the Tools menu select Accounts. The Internet Accounts box appears.</li>
<li>Select the Mail tab. (Note: Windows Mail does not have the Mail tab, but shows the account in the Internet Accounts window). Your email account appears, usually labeled imail.infront.com.</li>
<li>Click on your account,  usually named imail.infront.com, then click the Properties button on the right. The imail.infront.com properties appear.</li>
<li>Select the Advanced tab.</li>
<li>Under the Delivery section: Clear (un-tick) the check box Leave a copy of messages on the server if you do not need to save mail on the server. If you would like to leave messages on the server, please check the box Remove from server after, and click the arrows to specify the number of days or weeks emails should be saved.  Never leave a copy of email on the server for more than 7 days.</li>
<li>Click OK and then click Close to return to the email program.</li>
</ol>
<p>Outlook 2002/2003</p>
<ol>
<li>Open Outlook.</li>
<li>From the Tools menu, select Email Accounts or Account Setting for Outlook 2007. The Accounts box appears.</li>
<li>Verify that the circle-box View or change existing email accounts is selected and click Next.</li>
<li>Your email account appears, usually labeled imail.infront.com.</li>
<li>Click on your imail.infront.com email account to highlight it, then click the Change button on the right. The Internet Email Settings appear.</li>
<li>Click the button More Settings&#8230; in the lower right-hand corner.  The Internet Email Settings box appears.</li>
<li>Click the Advanced tab.</li>
<li>Under the Delivery section: Clear the check box Leave a copy of messages on the server if you do not need to save mail on the server. If you would like to leave messages on the server, please check the box Remove from server after, and click the arrows to specify the number of days or weeks emails should be saved.  Never save email on the server for more than 7 days.</li>
<li>Click OK, then click Next, and then click Finish to return to the email program.</li>
</ol>
<p>Outlook 2007</p>
<ol>
<li>Open Outlook.</li>
<li>From the Tools menu, select Account Settings.  The Account Settings box appears.</li>
<li>Your email account appears, usually labeled imail.infront.com.</li>
<li>Click on your imail.infront.com email account to highlight it, then click the Change button. The Internet Email Settings appear.</li>
<li>Click the button More Settings&#8230; in the lower right-hand corner.  The Internet Email Settings box appears.</li>
<li>Click the Advanced tab.</li>
<li>Under the Delivery section: Clear the check box Leave a copy of messages on the server if you do not need to save mail on the server. If you would like to leave messages on the server, please check the box Remove from server after, and click the arrows to specify the number of days or weeks emails should be saved. Never save email on the server for more than 7 days.</li>
<li>Click OK, then click Next, and then click Finish.  Click Close to return to the email program.</li>
</ol>
<p>Windows Eudora</p>
<ol>
<li>Open Eudora version 5 or 6.</li>
<li>From the Tools menu select Options. The Options box appears.</li>
<li>In the Category box on the left select the icon Incoming Mail.</li>
<li>Clear the check box Leave a copy of messages on the server if you do not need to save mail on the server. If you would like to leave messages on the server, please check the box Delete from server after, and specify the number of days emails should be saved. Never save email on the server for more than 7 days.</li>
<li>Click OK to return to the email program.</li>
</ol>
<p>Macintosh Eudora</p>
<ol>
<li>Open Eudora version 5 or version 6.</li>
<li>From the Special menu select Settings. The Settings box appears.</li>
<li>In the box on the left select the icon Checking Mail.</li>
<li>Under the Mail Management section: Clear the check box Leave on server for if you do not need to save mail on the server. If you would like to leave messages on the server leave the box checked, and specify the number of days. Never leave email on the server for more than 7 days.</li>
<li>Click OK to return to the email program.</li>
</ol>
<p>Netscape 7 (Mac and Windows)</p>
<ol>
<li>Open Netscape Mail. From the Edit menu select Mail &amp; Newsgroups Account Settings. The Account Settings box appears.</li>
<li>In the white area on the left, select the entry Server Settings.  Under the Server Settings section: Clear the check box Leave messages on the server if you do not need to save mail on the server. If you would like to leave messages on the server, check the box For at most, and specify the number of days. Never leave email on the server for more than 7 days.</li>
<li>Click OK to return to the email program.</li>
</ol>
<p>Thunderbird (Mac and Windows)</p>
<ol>
<li>Open Thunderbird. From the Tools menu select Account Settings. The Account Settings box appears.</li>
<li>In the white area on the left, select the entry Server Settings.  Under the Server Settings section: Clear the check box Leave messages on the server if you do not need to save email on the server. If you would like to leave messages on the server check the box For at most, and specify the number of days. Never leave email on the server for more than 7 days.</li>
<li>Click OK to return to the email program.</li>
</ol>
<p>Macintosh OS X Mail</p>
<ol>
<li>Open Mail.</li>
<li>From the Mail menu, select Preferences. Select the Accounts icon and click on your email account under the Description heading.  The Account Information appears.</li>
<li>Click on the Advanced tab.</li>
<li>Make sure that Remove copy from server after retrieving a message: is checked. If you would like to leave messages on the server, click on the field below and select after one day, or after one week, etc.  Never save email on the server for more than 7 days.  Note: You can remove the email from the server immediately by clicking the Remove Now button.</li>
<li>Close the Accounts box to return to the email program.</li>
</ol>
<p>Entourage (Mac)</p>
<ol>
<li>Open Entourage.</li>
<li>From the Tools menu, select Accounts.</li>
<li>Click once on the name of the account you wish to edit. This will highlight the account.</li>
<li>Click on the Edit button at the top of the Accounts window. DO NOT click on the edit menu at the very top of the screen.</li>
<li>In the Edit Account box click on the Options  tab.</li>
<li>Under Server options section: Clear the check box Leave a copy of each message on the server. If you would like to leave messages on the server, check the box Delete messages from the server after and specify the number of days. Never save email on the server for more than 7 days. Note: You can remove the email from the server immediately by clicking Get all messages left on server.</li>
<li>Click OK to close the Edit Account box and close the Accounts box to return to the email program.</li>
</ol>
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</div>
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		<title>Trident Gum Turns Fan Tweets into Full-Page USA Today Ad</title>
		<link>http://crestonecreations.com/blog/trident-gum-fan-tweets/</link>
		<comments>http://crestonecreations.com/blog/trident-gum-fan-tweets/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 00:45:31 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=225</guid>
		<description><![CDATA[This is a very clever corporate use of tweets Trident Gum Turns Fan Tweets into Full-Page USA Today Ad.]]></description>
			<content:encoded><![CDATA[<p>This is a very clever corporate use of tweets</p>
<p><a target="_blank" href="http://mashable.com/2009/12/18/trident-layers-twitter-ad/">Trident Gum Turns Fan Tweets into Full-Page USA Today Ad</a>.</p>
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		<title>Web Safe fonts. Where are we? Will web fonts ever be a reality? From: i love typography, the typography and fonts blog</title>
		<link>http://crestonecreations.com/blog/web-fonts-where-are-we/</link>
		<comments>http://crestonecreations.com/blog/web-fonts-where-are-we/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 00:34:07 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Fonts]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=220</guid>
		<description><![CDATA[&#8220;Web safe&#8221; fonts are limiting in web development.   I&#8217;m glad to read about progress towards opening up the web to more fonts (see linked article) Web fonts. Where are we? Will web fonts ever be a reality? &#124; i love typography, the typography and fonts blog. I have a discussion about &#8220;Web Safe&#8221; fonts [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Web safe&#8221; fonts are limiting in web development.  <br />
I&#8217;m glad to read about progress towards opening up the web to more fonts (see linked article)<br />
<a target="_blank" href="http://ilovetypography.com/2009/07/20/web-fonts-—-where-are-we/">Web fonts. Where are we? Will web fonts ever be a reality? | i love typography, the typography and fonts blog</a>.</p>
<p>I have a discussion about &#8220;Web Safe&#8221; fonts here:<br />
<a target="_blank" href="http://www.crestonecreations.com/support/web/web-safe/fonts/">WEB SAFE FONTS</a></p>
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		<title>Blog This</title>
		<link>http://crestonecreations.com/blog/blog-this/</link>
		<comments>http://crestonecreations.com/blog/blog-this/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 02:12:51 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Client Questions]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=98</guid>
		<description><![CDATA[Why Blog? &#62; How Blog? &#62; Get Going! Why Blog? There have been numerous well written articles which are trying to pound this thought into your business head &#8211; get a blog.  So I&#8217;m not going to re-babble what has been said in great, glorious detail &#8211; go read it:   Here is the primer [...]]]></description>
			<content:encoded><![CDATA[<p><em>Why Blog? &gt; How Blog? &gt; Get Going!</em></p>
<h3><span style="text-decoration: underline;">Why Blog?</span></h3>
<p>There have been numerous well written articles which are trying to pound this thought into your business head &#8211; get a blog.  So I&#8217;m not going to re-babble what has been said in great, glorious detail &#8211; go read it:   Here is the primer &#8211; the 2008 version of an article first written in 2005  <a target="_blank" href="http://bit.ly/1JwiST" target="_blank">http://bit.ly/1JwiST</a> which has now grown into a blog:  <a target="_blank" href="http://bit.ly/16l7FH" target="_blank">http://bit.ly/16l7FH</a></p>
<p>But let me get to the point of / summarize <strong>Why</strong> &#8211;    <span id="more-98"></span></p>
<ol>
<li>Relationship with your Clients/Readers &#8211; let them know what you are thinking, be accessible, add value to your web site with a human presence.</li>
<li>Search Engine Benefits &#8211; with each blog you add content.  And if you are blogging about website relevant topics, then you are adding search engine value to your site.</li>
</ol>
<h3><span style="text-decoration: underline;">How Blog?</span></h3>
<blockquote><p>&#8220;Keeping content fresh is one of the most important things you can do on your small business blog.  Consistently putting out quality posts accomplishes two important goals: it turns visitors into repeat visitors and it creates a community around your content.  Further, good content builds on itself over time and will slowly increase your blog&#8217;s traffic as it becomes more discoverable in search engines.  However, blogging regularly isn’t easy, and while it&#8217;s true that almost anything can be turned into a blog post, generating ideas for fresh, original, high quality content is difficult, especially for those new to blogging.&#8221; from  <a target="_blank" href="http://www.openforum.com/idea-hub/topics/technology/article/5-winning-post-ideas-for-your-small-business-blog-josh-catone">5 Winning Post Ideas for Your Small Business Blog</a></p></blockquote>
<p>Fight it all you want, but there is nothing more real that the maxim by inventor Thomas Edison, &#8221;Genius is one percent inspiration, ninety-nine percent perspiration.&#8221;</p>
<h3><span style="text-decoration: underline;">Get Going!</span></h3>
<p><strong>Bad idea</strong>: You can get going with a free blog on a 3rd party site &#8230; it <em>may</em> help your business <em>some</em> by the fact that you (of course) reference your main web site.</p>
<p><strong>Good idea</strong>: the <strong>best way to take control</strong> of building content on your own web site with a blog is if <strong>Crestone Creations installs a blog on YOUR web site</strong>.<br />
You want the search engines to find the content on YOUR site so YOUR site gets search engine recognition, not a remote host site of the blog!</p>
<p>Install a blog on your web site today &#8211; Crestone Creations will do it for you and you can begin adding value to your web site right away (and go live when you are ready!)</p>
<p><a href="http://crestonecreations.com/contact" target="_blank">Contact us &#8211; click here</a></p>
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		<title>Elevator Pitch</title>
		<link>http://crestonecreations.com/blog/elevator-pitch/</link>
		<comments>http://crestonecreations.com/blog/elevator-pitch/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 22:45:26 +0000</pubDate>
		<dc:creator>Clyde Lovett</dc:creator>
				<category><![CDATA[Articles of Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://crestonecreations.com/blog/?p=103</guid>
		<description><![CDATA[More than simply explaining your product, industry, or &#8220;big idea&#8221; a business elevator pitch is essentially how you speak about your business to others in a way that engages and excites &#8230; Three Elements of an Effective Elevator Pitch To help prepare your elevator pitch (whether to secure investment for your business or to communicate [...]]]></description>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;">More than simply explaining your product, industry, or &#8220;big idea&#8221; a business elevator pitch is essentially how you speak about your business to others in a way that engages and excites &#8230;</p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;"><strong>Three Elements of an Effective Elevator Pitch</strong></p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;">To help prepare your elevator pitch (whether to secure investment for your business or to communicate your sales proposition) you need to take a three-step approach and address these key elements of your business:</p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;">1. <strong>&#8220;What is the problem or &#8220;pain&#8221; in the marketplace that your business addresses?&#8221;</strong> A good way to address this element is to ask a question. For example:<span id="more-103"></span></p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;"><em>Did you know that the average small business wastes approximately $1,250 in energy costs each month simply because electronic assets are left to operate on maximum power 24 hours a day?</em></p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;">2. <strong>&#8220;How does your business or its product solve this problem?&#8221; </strong>And, in this case, the (purely hypothetical) answer might be:</p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;"><em>With our patented energy usage monitoring system &#8211; ElecTrack &#8211; business owners can monitor energy consumption across all their electronic assets and remotely deactivate non-business critical equipment and appliances when not in use.</em></p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;">3. <strong>If you are developing an elevator pitch to help communicate your sales proposition, you should ask yourself:</strong> &#8220;<strong>What is the main benefit you give?&#8221; </strong>For example:</p>
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<p style="font-size: 12px; font-weight: inherit; font-style: inherit; font-family: inherit; line-height: 1.5; padding: 0px; margin: 0px; border: 0px initial initial;"><em>ElecTrack can help you save thousands of dollars a year on your business utility bills.&#8217;</em></p>
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<p><a target="_blank" href="http://community2.business.gov/t5/Small-Business-Matters/Why-Your-Business-Needs-an-Elevator-Pitch-and-Tips-on-How-to/ba-p/8915">Why Your Business Needs an Elevator Pitch (and Tips on How to Target it to your Audience) &#8211; Small Business Matters &#8211; Community Home</a>.</p>
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