by Clyde Lovett | Nov 3, 2009 | Articles of Interest
More than simply explaining your product, industry, or “big idea” a business elevator pitch is essentially how you speak about your business to others in a way that engages and excites …
Three Elements of an Effective Elevator Pitch
To help prepare your elevator pitch (whether to secure investment for your business or to communicate your sales proposition) you need to take a three-step approach and address these key elements of your business:
1. “What is the problem or “pain” in the marketplace that your business addresses?” A good way to address this element is to ask a question. For example: (more…)
by Clyde Lovett | Nov 2, 2009 | Questions
When creating hypertext or “links,” why show the URL? Why put “click here” ?
After years of doing web sites, I never cease to be astonished at the ways people get confused, hung up, etc. That’s okay. Everyone is different and not everyone wants/needs to be an internet master. I have learned to build for the LCD, the lowest common denominator, in terms of internet/computer experience . I want a web site to be accessible to all :)
So why put click here or repeat the URL in hypertext?
There are many reasons for this. Here are few that come to mind right away:
1. Lowest Common Denominator: On the LCD subject in addition to what I say above, bear in mind that not everyone processes information the same way. You and I, with reasonable internet experience, may see underlined blue text as a link and know to click on it. Some people don’t. When I make a choice like that I am not posting for myself, I am posting for the lowest common denominator – to make sure that the largest number of people will have success. I have had some experienced users ask about the use of “click here.” It is a similar consideration. 80-90 % of the users know to “click here” but, depending on the site, there may be a percentage who do not know that. I want to make sure things are easy for users – I don’t want them to struggle. I’d rather be redundant than lose some people. Also, someone could be skimming and the URL grabs them whereas the text does not. Make it easy for them. (more…)
by Clyde Lovett | Oct 19, 2009 | Blogs
I’m so happy to have created an htaccess file and allowed for these lovely permalinks! It won’t work without it … ! The htaccess file must be uploaded to the root level of the site and the permissions must be set so that wordpress can modify the file.
Although it is easy to to the basic installation, there are a lot of finishing details which take it from good to PRO :) Using Permalinks
